Prohibition blog

In a fast-paced digital landscape where trends, news, and discussions can occur almost instantly, making sure your PR strategy stays ahead is key This is where reactive PR comes into play, and this is how to make it work for you and your...

Influencer marketing is constantly changing as the digital landscape evolves While celebrity influencers and experts dominate the spotlight, we are seeing micro-influencers quietly taking the lead  Typically under 15,000 followers, these...

An influencer campaign should enter the room and turn heads rather than shout loudly when they come through the door Influencer marketing cannot be used as a strategy where you aim to be the loudest person in the room, mainly because that room is...

The way people consume news has fundamentally changed in recent years, and some PRs are still catching up The rise of short-form video platforms has transformed how stories are discovered, discussed, and shared What once required a headline, a press...

For decades, most Brits thought of farming as an industry of trundling tractors, rolling hills and cute animals But no more Shows like Clarkson’s Farm and the rising profile of farming influencers have blown this sanitised perception of one of...

With the latest advancements, more people now prefer to research products on social media apps rather than traditional browsers According to TikTok’s official data, 57% of users use the search function to research products, while 25% search...

Social media moves quickly, but 2026 has come with some of the clearest shifts TikTok, Instagram and YouTube are all refining their algorithms, and the patterns are unmistakable: platforms are rewarding content that’s useful, searchable,...

In the wake of its 16 Oscars nominations, the most received by a single film in history, Sinners has become impossible to ignore Its opening weekend brought in $62 million globally, making it the biggest debut for an original film since 2019 To...

  By Will Ockenden, Director/Owner at Prohibition, and co-host of Embracing Marketing Mistakes podcast Today, podcasting is a cornerstone of content marketing strategies for businesses across the world With over 500 million regular...

Amid the evolving AI landscape, Meta is making significant investments to fuel future growth, and everyone should be thinking about it going into 2026 What Meta Just Launched  Meta is expanding language support for its AI translation features...